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Keith Avallone is the founder of Plaay. He started PLAAY.com from scratch in 1999, offering nothing but Second Season Pro Football Game, a game that he had been playing and polishing since 1978. It had long been his dream to have his own football game company, a dream that seemed to have died when board games began to fall out of favor in the late 1980s but one which was revived with the advent of the internet. He began to make "finished" versions of other board games he had been experimenting with, drawing on my fondness for sports that have not seen much of a board game presence. Face To The Mat Pro Wrestling Game came along in 2000, Roller Rumble Roller Derby Game in 2001, Bowl-O-Rama Championship Bowling Game in 2002, Crash And Scramble Pro Indoor Lacrosse Game in 2003, Demo Derby Smash-Down Demolition Derby Game and Cold Snap Canadian Pro Football Game in 2009. In April of 2010, he introduced his new pro hockey game, Hocket Blast. In February of 2012, Red Wwhite & Blue Racin' Stock Car Action Game debuted. In December 2012, he re-introduced pro indoor lacrosse to the Plaay world with Lacrosse Blast, using the basic hockey game engine! They'll do the same thing with soccer in 2014, with Soccer Blast. History Maker Baseball came along in 2013.

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