Founded in 1987 by Les Edgar and Peter Molyneux, both keen game players, Bullfrog was created as a small group of like-minded game enthusiasts aiming to produce original computer games that offered something a little more cerebral and challenging than many of the simplistic arcade style games available at the time. Bullfrog's first product was just that as Populous became one of the most famous games in software history and is credited with creating an entirely new genre of computer game in 1989 - the 'god game'. Since that time, Bullfrog Productions further established itself with titles such as Powermonger, Populous II, Syndicate, Dungeon Keeper, Theme Park and Magic Carpet. In January 1995, to strengthen its global positioning, Bullfrog Productions merged with long time publishing partner Electronic Arts, and in August 1997, Bullfrog co-founder, Peter Molyneux, left to establish a new development team known as Lionhead Studios. In September 1999, Les Edgar changed his role to consultant for Bullfrog Productions, enabling him to pay more equitable attention to his other business interests. Les handed the reins to Bruce McMillan, a leading light in Electronic Arts' Canadian studio. Bruce was responsible for the creation of the FIFA Soccer series, the biggest selling sports title in EA's portfolio.