Newsfield started as a partnership in June 1983 under ownership of Roger Kean, Oliver Frey and Franco Frey and operated initially as a software mail order house for the then-burgeoning Sinclair Spectrum market. The mail order catalogues produced were so well received by the industry that it was decided to launch a monthly computer magazine dedicated solely to the Spectrum games and entertainment market. To this purpose the partners set up a limited company on 5 October 1983 with equal shareholding, which integrated the mail order activities with the future publishing activities. The monthly magazine CRASH was proposed to WH Smith, accepted and was duly launched on 13 January 1984 at a cover price of 75p. The magazine was immediately successful and built up to an ABC audited circulation in excess of 100,000 within two years.