Milton Bradley was a game pioneer, credited by many with launching the game industry in North America. By 1861, Bradley had sold more than 45,000 copies of his game. He formed Milton Bradley and Company in 1864 to print other games and game manuals. The Milton Bradley Company, producers of the Game of Life and Candy Land, has long retained its place as one of the world's leading manufacturers of games and toys. It is now a division of Hasbro, Inc.