Right Stuf, Inc. is an independent video publisher that specializes in packaging and distributing pre-recorded programming to English-language audiences – from Japanese animation to foreign live-action content. In addition to selling its own publishing division’s products, Right Stuf, Inc. also resells and distributes anime-related and Asian live-action merchandise – including DVDs, Blu-ray discs, books, apparel, artwork, audio CDs and more – on behalf of other North American suppliers. Right Stuf’s unique position as a publisher, distributor and retailer gives it a distinct advantage in the anime marketplace, as it operates in both the business-to-business and business-to-consumer sectors. Right Stuf is the largest of North America’s anime-specific retail and distribution companies, selling products both direct to fans and to other retailers, via its web site, phone and mail-order. It also provides business services for firms throughout the North American anime industry, from phone banks and data entry to demographic research, the creation of online storefronts, and more.