Pioneer, the Japanese electronics conglomerate--spun off an entertainment division, Pioneer LDC, in 1981. Pioneer LDC, among other media areas, was an animation producer. They also had a US branch, Pioneer Entertainment USA, which, starting in 1993, released their anime in the US market. The entertainment division was eventually sold to Dentsu in 2003, at which point it was rebranded Geneon (pronounced Jen-eon, as in "generate eon"), though little else about either the Japanese parent or US distributor changed--they remained a large, successful anime distributor with a nearly unblemished quality record. Pioneer Entertainment was the premier provider of Japanese anime in North America.