Following the success of Evil Ernie with Eternity Comics, Brian Pulido and his comic book artist friend Steven Hughes set about crafting their own publishing company to expand on their vision for the genocidal maniac and the cast of characters that flowed from his adventures. The gamble was worth it as Evil Ernie took off and the company expanded with Lady Death. Her break-out story The Reckoning marked her as the first in a generation of Bad-Girl comic book characters in the 1990's. New characters, such as Purgatori, Chastity and Cremator, were born organically from the stories of pre-existing characters and given their own titles that both stood alone and crossed over with other books. By tying new characters to the origins of popular ones, Chaos! ensured that readers were always invested in the new characters when they branched out. Chaos! intertwined all its biggest characters in each other's storylines. There were few stories that had absolutely no connection to the others, or that did not directly affect the other characters in some way. This was always done with care to establish and maintain a coherent timeline, a system that paid off with the long planned Armageddon story arc that saw multiple arcs converge to create a new central core storyline that led up to January 1st 2000. Chaos! was also well known for the company's wide array of variant covers, ranging from leather and velvet to cloth and premium jeweled editions, many of which remain highly sought after today.