The $1,000,000 painting! Sensing that there new Dragonlance novels and campaign were going to be huge, TSR hired a national advertising company to come up with the new logo. At a cost of $1,000,000 they were presented with these 3 different variations. TSR decided they liked the idea but it was too plain, and asked one of their own artists to finish the project at his normally hour rate. Thus the Dragonlance logo was born and TSR learned not to drop $1,000,000 without seeing something first :)

3 different logo mockups, each about 15" x 4" as presented to TSR from Camel Advertising.

$1,000,000 worth of art for $500 :)